Paid media, managed against revenue.
Google, Meta and YouTube campaigns run from Mumbai: audited first, then managed monthly.
We fix the landing page and the lead tracking alongside the ads, because that is usually where the spend is leaking.
The three numbers on every monthly report. No figures shown here, because yours will be your own.
The platforms we run.
Built, managed and optimised in-house. We would rather run two channels properly than spread a budget thin across six.
Google Ads
Search, Shopping, Performance Max, Demand Gen, YouTube, and lead-gen campaigns.
Meta Ads
Facebook & Instagram: product, shopping, lead-gen, and ecommerce campaigns.
YouTube & video
In-stream, Shorts and Demand Gen video, cut for the first five seconds, measured on view-through to enquiry.
Other channels
Reddit and Snapchat where the audience is there, and TikTok for campaigns outside India, where it still runs.
Leads, sales,or demand.
The campaign structure follows the outcome. A lead-gen account and an ecommerce account are built differently from the first ad group.
Lead generation
For B2B and service businesses that want more qualified leads, calls, demos, and inquiries.
Ecommerce sales
For D2C and ecommerce brands that want more product sales, better ROAS, and stronger acquisition.
Brand & demand
For brands that want to build awareness and create demand with the right audience, at the right time.
Where the spend leaks.
Ad accounts tend to lose money in the same places: broad match left unattended, conversions counted twice, and a landing page slower than the ad that paid for the click. We start there.
Audit first.Then scale.
Four phases. The audit is delivered in writing within 48 hours, and nothing is scaled until tracking is proven correct.
Get my ads audit- 01
Audit
We review your campaigns, spend, tracking, targeting, creative, and landing pages.
- 02
Strategy
A paid media plan built around your goals, audience, budget, and business model.
- 03
Campaign execution
We launch, manage, and run campaigns across the right platforms.
- 04
Optimisation
Search-term and creative reviews through the month; a written report every month against ROAS, CPA and CAC payback.
Paid media,answered.
- Which platforms do you run paid media on?
- Google (Search, Shopping, Performance Max, Demand Gen, YouTube), Meta (Facebook & Instagram), Reddit and Snapchat, plus TikTok for campaigns outside India, where it still runs. We run the channels your customers actually use rather than spreading budget thin across all of them.
- How is your pricing structured?
- A monthly management fee, scoped to the platforms, budget, and level of work involved, separate from your ad spend. After a short audit we send a clear scope and fee up front, with no long lock-in.
- Is the ad budget included in your fee?
- No. Your ad spend goes directly to the platforms (Google, Meta, and so on). Our fee covers the strategy, campaign build, day-to-day management, and ongoing optimisation that make that spend work harder.
- How soon will I see results?
- Quick wins (fixing tracking, tightening targeting, and cutting obvious wasted spend) usually show in the first few weeks. Compounding gains in ROAS and conversions build over the following months as we optimise on real data.
- Do I need existing campaigns, or can you start from scratch?
- Either. We can audit and rebuild existing accounts, or set up paid media from zero: tracking, campaign structure, creative direction, and landing-page alignment included.
- Is there a minimum ad budget?
- Paid media works best once there's enough spend for the platforms to optimise on real signal. If your budget is too low to perform yet, we'll tell you honestly and point you to what to fix first.
- How do you measure success?
- By revenue. We track the full journey (ad click → landing page → lead or sale → revenue) and report on ROAS, cost per acquisition, and qualified conversions, not just impressions and clicks.
- Do you work with B2B, B2C, and D2C businesses?
- Yes, all three. B2B leans into qualified lead generation, D2C into product sales and ROAS, and B2C into demand and brand reach. The platforms and creative shift; the focus on profitable spend stays the same.
Tell us about your paid media goals.
Tell us what you are running and roughly what you spend. Within 48 hours you get a written read on where the account is leaking.
- Studio
- Merse · Mumbai, IN
- studio@merse.in
- Audit turnaround
- Within 48 hours